Challenge Dairy Products, Inc. Introduces Spreadable Butter for Lactose-intolerant and Brings Flavor to the Cream Cheese Aisle with Two New Spreads

DUBLIN, CALIF., (June 24, 2015) — Challenge Dairy Products, Inc., a leading supermarket brand with a 100-year history of selling quality dairy products, continues to innovate and is proud to announce the addition of three new products to its portfolio to cater to the needs and wants of today’s consumer.

  • Lactose-free Spreadable Butter with Canola Oil
  • Strawberry Cream Cheese Spread
  • Salsa Cream Cheese Spread

Lactose-Free Spreadable Butter with Canola Oil

With over 10 percent of the human population being lactose intolerant and more diagnosis’ occurring every day, Challenge recognized a need for a lactose-free substitute that maintained the quality and flavor of regular butter.

“At Challenge, we believe anyone who wants to enjoy butter should be able to,” said Tim Anderson, SVP of Retail and Food Service for Challenge Dairy Products, Inc. “We set out to create a butter for the lactose intolerant equal in flavor and quality to our original butter and are pleased to introduce a lactose-free butter that anyone—lactose-intolerant or not – will enjoy.”

Challenge’s new Lactose-free Spreadable Butter removes the milk solids or lactose through a clarification process resulting in a clarified butter with the real flavor of Challenge. The clarified butter is then blended with Canola Oil to create a butter that spreads smoothly.

Beginning in June, Challenge’s Lactose Free Spreadable Butter with Canola Oil will be available in 15 oz tubs in the butter aisle at throughout the country including retailers such as Harris Teeter, Meijer, Winn Dixie, BI-Lo, Walmart, HEB, Jewel, Safeway Nor Cal, Savemart, Lucky’s, Vons, Albertsons So Cal, Albertson Arizona and Albertsons Intermountain divisions. Average retail price is $4.49.

Strawberry Cream Cheese Spread

Only a year following the launch of its cream cheese line, Challenge is introducing a new cream cheese spread bursting with strawberries and fresh fruit flavor. Challenge’s Strawberry Cream Cheese Spread is created by combining Challenge’s real Cream Cheese with real strawberries. It will hit shelves in June in 8 oz. tubs with an average retail price of $2.49. Retailers including: Walmart, Savemart, Lucky’s, Vons and Albertsons.

Salsa Cream Cheese Spread

Challenge is bringing a little flair and heat to the cream cheese aisle with its Salsa flavored Cream Cheese Spread. This zesty flavor profile comes from combining Challenge’s real Cream Cheese with real tomatoes, bell peppers, jalapenos, garlic, onions, cilantro and spices. Great on its own as a dip, Challenge’s Salsa Flavored Cream Cheese Spread is also delicious on bread, crackers, vegetables, sandwiches, in wraps, as an enhancement to chili or soups, an excellent topper for any protein in addition to much more. Challenge’s Salsa Cream Cheese Spread can be found on shelves in June, in 8 oz tubs for an ARP of $2.49. Retailers include: Walmart, Safeway divisions, Savemart and Lucky’s.

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