Our Story

A 100-year tradition of natural, quality dairy products.

Challenge Dairy Products, Inc. is a cooperative association responsible for the marketing and distribution of dairy products produced from 450 large family-owned dairies. Challenge Dairy has had a tradition for natural, quality dairy products since 1911.

Challenge Butter is the largest selling brand in the West. Challenge also markets Danish Creamery Butter, a strong brand in Southern California and the San Joaquin Valley. Very early, the management of Challenge recognized the elements of successful butter marketing: consistent quality, consistently promoted. By refusing to sell any butter that did not meet the highest standards, Challenge built a reputation for quality throughout the Western States.

Challenge's 100 Year Historic Timeline.

From One Generation to the Next

Quality and Sustainability

Dairy farming is a way of life, and for California dairy farmers everything has to be put to good use. From developing reusable forms of energy to removing synthetic hormones, we feel the highest quality products are also the most natural products. Our farmers love what they do, but they are equally passionate about making sure resources are available for the next generation and beyond. Click on the play button to hear some of their stories.

rbST

There’s a growing consumer awareness and demand for natural products, including dairy products produced without the use of the synthetic hormone rbST. Since August 2007 we have transitioned to milk that has not been treated with the growth hormone rbST starting with a core group of products: Challenge Butter, Challenge Unsalted Butter, Challenge Whipped Butter, Challenge Unsalted Whipped Butter, and Danish Creamery Butter.

To learn more, see the rbST frequently asked questions.