Challenge Butter and UNICEF Launch Campaign to Build Awareness of Childhood Malnutrition Crisis and Provide Aid to Hundreds of Children
DUBLIN, CALIF., (November 12, 2014) — Challenge Butter and UNICEF have joined forces to address and build awareness of the childhood malnutrition crisis – which results in the unnecessary loss of nearly three million young lives a year – through a pinterest campaign where for every recipe pinned, Challenge will donate a meal to UNICEF to feed a child in need.
Undernutrition puts children at greater risk of dying from common infections, increases the frequency and severity of such infections, and contributes to delayed recovery. Poor nutrition in the first 1,000 days of a child’s life can also lead to stunted growth, which is irreversible damage to a child’s body and brain, and is associated with impaired cognitive ability and reduced school and work performance.
Challenge has provided UNICEF with ready-to-use therapeutic foods (RUTF), including dairy-based pastes, and powders for the severely malnourished and was the first U.S. food company approved to provide RUTF products for the Caribbean, Central America and Asia, and has been involved in developing and providing humanitarian aid products for more than 20 years.
With nearly half of all deaths in children under 5 being attributable to undernutrition, Challenge and UNICEF hope that in addition to being able to provide for malnourished children, this campaign will build awareness around this incredibly treatable and preventable crisis.
Beginning today through December 31, 2014, Challenge will donate a meal for a child in need to the UNICEF foundation for each recipe pinned from its “Pin a Recipe, Feed a Child” Pinterest board. Challenge has commited to provide up to 75,000 meals through this campaign.
“Challenge is incredibly humbled and thankful to be able help to bring so many children back to good health through these therapeutic foods,” said Tim Anderson, SVP of Food Service and Retail. “We thought the holiday season – a time where we often reflect on our thanksgivings and look to give to others – would be ideal to build awareness around this issue and invite others to give by building awareness and sparking donations through a united effort.”
Challenge’s “Pin a Meal, Feed a Child” Pinterest board features recipes from a number bloggers supporting this cause including Cookies & Cups, Confessions of a Cookbook Queen, Bakers Royale, Adventures in Cooking, My Baking Addiction, Taste & Tell, MomonTimeOut, IWashYouDry, Sugary & Buttery, InsideBruCrewLife and Iowa Girl Eats. These easy, family friendly and holiday focused recipes will be perfect additions to the family dinner table this holiday season.
To donate directly to UNICEF to help this cause, click here.