Challenge Butter Launches $160,000 Online Instant Win Game and Sweepstakes

Real Summer. Real Flavor.” Promotion Features Summer Recipes and Cash Prizes

DUBLIN, CALIF., (May 28, 2013) — Challenge Butter, alongside major partners Good Cook™, Langers® Juice and Mrs. Cubbison’s®, today launched the “Real Summer. Real Flavor.” online instant win game and sweepstakes where fans can spin a virtual prize wheel for a chance to win summer recipe and cash prizes.

More than 2,600 Instant Win prizes are up for grabs including $100,000 in cash, summer themed cookware from Good Cook™, free juice coupons from Langers® Juice and free salad topping coupons from Mrs. Cubbison’s®. Consumers can also look for specially marked packages from these partners in stores across the country.

Through September 4th, consumers can “SPIN for a chance to WIN” daily by accessing the game through the Challenge Butter Facebook page at www.Facebook.com/ChallengeButter or via website at http://www.RealSummerRealFlavor.com. Each time a consumer plays for an instant win prize, they also gain an entry into the sweepstakes drawing at the end of the promotion which features a $10,000 cash Grand Prize. A hidden high-value $1.00 off coupon towards any Challenge Butter product will also be released periodically during the promotion (while supplies last) to reward participation.

Tying in the focus of “Summer Recipes”, special entertaining menu ideas are woven throughout the promotion as well as the Facebook pages and websites of each of the partners. A dedicated area of the Challenge Butter website also hosts all of the recipes for consumers to easily access.

Consumers now look forward to this annual Challenge Butter Summer promotion, now entering its third year, with over 1,000 more Instant Win prizes this year as the previous years, and thousands in additional prizing. Official Rules are posted at http://matrixx.promo.eprize.com/challengedairy2013/public/fulfillment/rules.pdf.

About Challenge Dairy Products, Inc.

Challenge Dairy is a wholly owned subsidiary of California Dairies Inc., the second largest dairy cooperative in the United States. Challenge is a cooperative association responsible for the marketing and distribution of dairy products produced from 400 large family-owned dairies. Through a long-standing history as a manufacturer and distributor, Challenge Dairy Products, Inc has become proficient in providing product offerings in butter, cheeses, dairy fluids, eggs, salad dressings, desserts, ice cream, mayonnaise, oils and more.