Challenge Butter Expands Line of Spreadable Butters with Lighter and More Savory Options

New Lite Butter and Sea Salt & Cracked Pepper Spreads Meet Needs of More Sophisticated, Health-Conscious Market

DUBLIN, CALIF., (August 26, 2013) — Challenge Butter, a leading supermarket brand with a 100-year history of selling quality butter products, today launched two new spreadable butters to meet the needs of today’s more sophisticated and health-conscious consumers – a Sea Salt & Cracked Pepper spread and a Spreadable Lite spread.

Sea Salt & Cracked Pepper Spreadable Butter

The growing popularity of home chefs integrating more sophisticated seasonings in their meals inspired Challenge to create a Sea Salt & Cracked Pepper spreadable butter, which gives cooks a convenient option of skipping these seasonings when cooking vegetables and meats or providing a savory spread on bread, chips and crackers. The spread is a blend of Challenge Butter churned from 100 percent real cream with the finest olive and canola oils so that it spreads silky smooth even when cold. Sea salt and cracked pepper are sprinkled throughout creating a savory flavor that makes a delicious difference in any meal. Challenge Sea Salt and Cracked Pepper Spreadable Butter is available in seven ounce containers for a suggested retail price of $2.49.

Spreadable Lite Butter

Challenge research also indicated that cooks are seeking out healthier spreadable options which resulted in its new Spreadable Lite Butter – the first lite spreadable butter to be made with olive oil. Challenge chose to include olive oil for its health benefits and flavor that compliments the fresh butter – both aspects important to consumers. The spread is a combination of regular butter with olive and canola oils that still offers a real butter flavor and quality with half the calories and fat of the regular version. Challenge Spreadable Lite Butter is available in seven ounce containers for a suggested retail price of $2.49.

“The spreadable category is one that is growing rapidly alongside home chefs’ desires for more flavorful, convenient and healthier options,” said Tim Anderson, SVP of retail and food service for Challenge Dairy Products, Inc. “These two butters tested extremely high in our trials and we are excited for the positive difference they’ll make at mealtime.” Challenge’s current line of spreads include its regular spreadable butter and its Italian Style Spreadable Butter which is infused with slow-roasted garlic, olive oil, and Italian herbs, including rosemary, basil, oregano and thyme.Challenge’s two new spreads are available in select Safeway, Raley’s, Jewel, HEB, Food Maxx, Save Marts and Bashas stores. For additional information and a full list of retailers, visit http://challengedairy.com/where-to-buy.

About Challenge Dairy Products, Inc.

Challenge Dairy is a wholly owned subsidiary of California Dairies Inc., the second largest dairy cooperative in the United States. Challenge is a cooperative association responsible for the marketing and distribution of dairy products produced from 400 large family-owned dairies. Through a long-standing history as a manufacturer and distributor, Challenge Dairy Products, Inc has become proficient in providing product offerings in butter, cheeses, dairy fluids, eggs, salad dressings, desserts, ice cream, mayonnaise, oils and more.